The purpose of this book is to synthesize critical lessons learned about effective
HIV/AIDS prevention programs, emphasizing the role of communication strategies.
Combating AIDS focuses on communication strategies that could mobilize
political action, target high-risk groups, and overcome stigma. The authors describe
and analyze advocacy strategies, culturally-engaging targeted and tailored responses,
and the entertainment-education strategy, including the use of television and
radio soap operas to engage audiences emotionally and create a forum for public
debate and discussion.
Focusing on the work being carried out by individuals and organizations, this book humanizes the AIDS epidemic. Interesting, informative, and readable, it will be of interest to policymakers, practitioners, and scholars in the fields of public health, communication and change, development studies, social work, and public policy.