What are the fundamental challenges and emerging trends of international business today?
International Business: Theory and Practice addresses these questions by providing a broad overview of the subject, while using examples and cases from around the world to guide readers through the practical issues and context of international business.
With its global perspective and readable style, this text:
- Explores current critical issues, Including:
corporate social responsibility in an era of unprecedented globalization
applications of technology in a digital economy
the rise of the gobal entrepreneur; and
global supply chains
- Unpacks the complex issues facing both multi-national, international, small and medium-sized enterprises seeking to enter, manage and compete across global markets.
- Contains learning features including country focuses, international cases, discussion questions and a glossary
This book is the perfect introductory text to support undergraduate students on International Business, Management or HRM courses, as well as students of Operations Management, Marketing and Strategy seeking an international edge.