Preface
I: INTRODUCTION
The Context and Emergence of Strategic Thinking
II: CENTRAL CURRENTS IN STRATEGY
Strategy and Competitive Performance
Strategy Discovers Uniqueness: The Role of Resources and Knowledge
Strategy as Process and Practice
Marketing and Branding as Strategic Forces
Strategy and Innovation
III: THE POLITICS OF STRATEGY
Strategists, Top Management Teams and Governance
Strategic Decision-Making
Organizational Politics and Strategy
IV: GLOBAL STRATEGIES
International and Collaborative Strategies
Financialization, Risk and Accountability
Globalization and Strategy
References
Index