Our Selection of New and Forthcoming Titles
Legends in Consumer Behaviour: Jacob Jacoby
Jagdish N. Sheth
The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior over the past several decades. It reproduces the seminal works of the legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
- The Magnetic Organization
Attracting and Retaining the Best Talent
Dipak Kumar Bhattacharyya
The biggest challenge enterprises face today is attracting and retaining talent. Even if most companies succeed in attracting the best talent, most of them falter on the critical part which is retention. This book unravels the mystery behind 'The Magnetic Organization'.
Sport, Culture and Nation
Perspectives from Indian Football and South Asian Cricket
An in-depth analysis of the intricate relationships among sport, culture, politics, identity and regional cooperation in South Asia. The book would be useful to historians, political scientists, sociologists and to scholars of South Asian studies as well as culture and leisure studies.
Evaluation in the Extreme
Research, Impact and Politics in Violently Divided Societies
Kenneth Bush, Colleen Duggan
Over the past two decades, there has been an increase in the funding of research in and on violently divided societies. But how do we know whether research makes any difference to these societies-is the impact constructive or destructive? This book is the first to systematically explore this question through a series of case studies written by those on the front lines of applied research.
State and Civil Society under Siege
Hindutva, Security and Militarism in India
P. M. Joshy, K. M. Seethi
From its forgettable electoral performance of 1984 to its historical victory in 2014, the Bharatiya Janata Party's (BJP) story has been fodder for many political and academic debates. In this book, the authors show how the Hindu Right uses security, both external and internal, as a strategy for political mobilisation and eventual electoral success.
Psychology for India
Durganand Sinha, Girishwar Misra, Ajit K. Dalal
This is the first book featuring Durganand Sinha's seminal contributions to psychology. It includes his key articles in the areas of indigenous psychology; self, family and social values; and human and socio-economic development. His life-long endeavour was to develop a psychology for India, and his publications opened up new areas of research.