Our selection of new and forthcoming titles
Social Marketing in India
Sameer Deshpande, Nancy R. Lee
The book, an adaptation of Nancy Lee and Philip Kotler's highly successful book Social Marketing
- Profitable Customer Engagement
Concept, Metrics and Strategies
The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management.
- Civility against Caste
Dalit Politics and Citizenship in Western India
Civil society as an analytical concept is increasingly treated with suspicion in the study of politics in postcolonial societies.