Our Selection of New and Forthcoming Titles
Legends in Consumer Behavior: James R. Bettman
Edited by Jagdish N. Sheth
The Legends in Consumer Behavior series captures the essence of the most important contributions made in the field of consumer behavior in the past several decades. It reproduces the seminal works of legends in the field, which are supplemented by interviews of these legends as well as by the opinions of other scholars about their work.
HRD, OD, and Institution Building
Essays in the Memory of Udai Pareek
Edited by T. V. Rao, Anil K. Khandelwal
In this book, leaders from both industry and academia give their original contributions in extending those of Dr Pareek's in HRD, OD, and institution building in India. The learnings from their experiences will serve as a valuable guide to leaders in all walks of life ranging from industry to education and social development.
Statistics for Social Sciences
This book brings out the relevance of statistical tools and methods in social sciences. Describing the various statistical techniques, it highlights their purpose and application along with a brief overview on how to interpret results and draw inferences.